Air Asia Promotion in Ubud Bali

Air Asia has just launched a unique promotional campaign in Ubud, a small tourist town in Bali island. Every year millions of travelers visit the island of the gods. Most of them go by airplanes. In order to attract more customers, Air Asia hire several cyclists to ride their bicycles around the town. There is a small carriage attached at the back of each bicycle with red banner from Air Asia. "We give you the world - Fly thru from Bali to Tokyo, China, Taipei, Osaka, and Korea." This ads campaign can easily attract the attention of pedestrians on the streets of Ubud. Located in the north of Denpasar, Ubud became the destination for artists, dancers, musicians and Hindu priests, and the royality from Java when the Kingdom of Majapahit collapsed in 1400s. The arrival of these people triggered the rapid development of the Balinese society in all sectors of their life. Ubud now is famous for its village life, Balinese culture and art life that bring tourists closer to nature. Every cyclist wears Air Asia t-shirt and red hat. Bali is the most popular tourist destination in Indonesia. The competition among the airlines is tougher than ever before.

I like this advertisement campaign because it also promotes cycling lifestyle. When I saw three cyclists with the Air Asia banners, I stopped for a while to take some pictures of them. The way Air Asia promotes its services to tourists is excellent. I believe that more travelers will fly by Air Asia after seeing the ads. People in Ubud and other tourist hubs in Bali need more environmentally friendly vehicles to reduce street congestions which have now become daily scenes in Bali. by Charles Roring
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